How Our Ohio Web Design Firm Does What It Does

What We Do

The Process

Have you ever wondered how the whole thing comes together? It’s not as complicated as you may think and Martini Creative is here to guide you through the process. Even though the world wide web is a massive entity, proper planning, development and follow through are the three simple steps to success. Putting words into pictures and to help further explain what we do, we’ve designed an info-graphic that is an overview of the process.

How it all works from start to finish

Gather Info

Form follows function and understanding your end goals or requirements is the foundation to any project.

The key to a successful partnership is communication, and we ask questions to better understand your business, and needs in a website. There are many factors that need to be taken into consideration in the design and development of your site.

We do not follow the cookie cutter approach. Our sites are customized for the unique needs of each client.

Design

We take the information we’ve gathered and put the right side of our brains to work.

Choices in layout, color palettes and imagery are presented in this stage. We not only want to appeal to your tastes, but your target audience. The look and feel should be cohesive, and complement your company’s image and be in step with your goals.

We present you our ideas and once a design is chosen, development can begin.

Development

The elements of the design (copy, graphics, etc.) are put into code - that is, made to work on the world wide web.

This is where the magic happens. Our sites are developed to adhere to major web practices - that is, utilize the right applications and technologies for the best interactive experience. It is also in this phase that the CMS (content management system) such as Wordpress is implemented, as well as any online forms.

Your site is set in our staging area so that you may proof at any time during the process. We also use the staging site to run our own tests.

Launch

“Measure twice and cut once.” We run final tests on overall functionality and optimize the site, ensuring that it is compatible with different web browsers.

Once we are given your final approval, the site files are uploaded to the server, the final details attended to – and then lift off! Your site is now viewable to the public.

Once launched, Martini Creative is available to answer any questions or concerns you may have.

Nurture & Grow

Now that the world knows about your business, you must maintain momentum by building excitement.

We’d like to continue to nurture our relationship with you and provide a number of services that can promote your site, these include: SEO (search engine optimization), mobile site development, PPC (Pay Per Click), social media, and regular maintenance such as content updates.

Let us continue to help you to grow your business by keeping your site up-to-date and out in front.

The Process